In the 21st century, the search for the perfect body has become a true global obsession. Between daily routines, the demands of modern life and the comfort of a sedentary lifestyle, it is no surprise that people look for shortcuts. What shortcuts?
There is an entire industry ready to sell easy, expensive, and – most of the time – completely ineffective solutions. The last example that got me thinking was a brand of… gummies to enlarge the buttocks.
Gummies. To. Increase. The. Glutes.
One of those that affect our metabolic processes in the family of modeling massages. The family tree is large, and procreation happens at a dizzying pace.
“Miracle solutions” that play on the insecurity and anxiety of those who, legitimately, are laymen in the subject, looking for spectacular results with minimal effort. Who wouldn’t like to gain a few centimeters of buttocks by eating some sweets?
Be amazed... Not only do these products not deliver any results, they also cost more than a monthly gym membership. But this one takes work...
The culture of immediacy
The search for the immediate. Quick results and, if possible, without effort. The idea that you can transform your body, improve your health or even achieve happiness in three steps is an irresistible narrative, exploited by those who know that consumers are willing to pay – and pay well – for it. The problem is that physical reality doesn’t work that way.
Science has already proven to us that this is a thong, but it doesn't have a marketing department as seductive as these brands.
The only guaranteed result,
You already know what it is... a lighter bank account.
Rita Gomes